市场营销系学术讲座

题  目:Journey to Marketing Automation & Sales Integration examples from major US IT companies

讲座嘉宾:Fang Li, Partner & Head of Data Analytics in Pacific Technologies Consulting Group, Former Sr. marketing Manager at Microsoft and Oracle

主持人:周洁如,上海交通大学市场营销系副教授

时 间:2018年10月31日(周三)10:00―11:30

地 点:上海交通大学 徐汇校区包图 A303 室

内容摘要:

Share the journey that major US IT companies have been taking from resources intensive data driven marketing to more efficient and integrated marketing automation and sales integration the current US trend for marketing.

嘉宾简介:

Fang Li is a partner at Pacific Technologies Consulting Group managing data analytics and training. Fang has 20+ years’ of experience at top US IT companies providing marketing analytics, predictive modeling and managing marketing and sales BI platforms as well as global marketing operation. At Oracle, Fang built and managed the 2nd global marketing analytics center in Beijing, China. At Microsoft, Fang managed Microsoft global marketing operation for Greater China Area, Asia Pacific, India, Latin America and North America regions. She also managed the global marketing operation and marketing automation platform/process for Office 365 team.

She holds advanced degrees in Management Information System, Geography Information System and Regional Planning from Case Western Reserve University, University of Akron and East China Normal University.

Prior to her US experience, Fang also worked for China Academy of Urban Planning & Design and the United Nation’s Human Habitat, China office under the Ministry of Construction.


欢迎感兴趣的老师和同学参加!
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